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Morris & Co. is a renowned British design company founded in 1861 by William Morris, a key figure in the Arts and Crafts movement. The company is famous for its distinctive patterns inspired by nature and traditional craftsmanship, characterized by intricate, repeating designs and harmonious color palettes. They produced a wide range of decorative arts, and today are known for wallpapers, fabrics, home furnishings, and tableware/serveware (often licensed to partners like Spode). Morris's philosophy emphasized beauty, utility, handcraft over machine production, and nature as inspiration, aiming to integrate art into daily life and revive traditional crafts. Their timeless designs continue to be highly influential in interior design.