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Morris & Co. is a renowned British design company founded in 1861 by William Morris , a key figure in the Arts and Crafts movement . The company is famous for its distinctive patterns inspired by nature and traditional craftsmanship , characterized by intricate, repeating designs and harmonious color palettes. They produced a wide range of decorative arts, and today are known for wallpapers, fabrics, home furnishings, and tableware/serveware (often licensed to partners like Spode ). Morris's philosophy emphasized beauty, utility, handcraft over machine production, and nature as inspiration , aiming to integrate art into daily life and revive traditional crafts. Their timeless designs continue to be highly influential in interior design.